Yedidim Organization
Peach Agendot
After 9 months of developing a social strategy, the collaboration between Yellow and the Yedidim organization was launched, to benefit Israel’s drivers community. Yellow’s promotional slogan “With you, all the way” was elevated to “Helping you, all the way” and alongside “Yedidim, helping on the way” -
As part of our project strategy, a distress button was added to Yellow’s app that allows the user to contact the Yedidim organization for help quickly and efficiently. Additionally, 100 life-saving rescue kits and 1000 child kits (designed to rescue children from locked vehicles) were distributed to Yedidim volunteers, thanks to the generosity of Paz.
As part of the “Car Days” digital campaign, for every triangle reflector kit purchased, Yellow donated 5 shekels to the Yedidim organization. Lastly, the project also included employee volunteering, recruiting and training volunteers year-round, and ongoing interaction with Yedidim volunteers.