We_Are_Samsung is a groundbreaking project founded four years ago.

The goal was to increase awareness, popularity and the PTO (Proud To Own) index of Samsung Mobile.


The team included 22 talents, various artists and influencers, promoting the brand in the “Always On” campaign.

Each talent posted stories matching the brand’s visuals and emphasizing the unique features of Samsung’s mobile devices. 

In this project we utilize creative video content to promote new product launches and increase brand awareness.


The project gained popularity worldwide and inspired the creation of similar influencer teams in other countries.

aviv alush
maya dagan
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