The fundraising project was launched in December to benefit The Michael Levin Lone Soldier Center’s program for lone soldiers with no family backbone in Israel‭. ‬The project premiered on Walla’s website and culminated with a live fundraising event and several articles‭, ‬30‭ ‬million impressions via premium placements and numerous content promotions‭. ‬The event was hosted by Merav Miller and Tikva 6‭ ‬that volunteered their time and were particularly moving‭. ‬Thanks to the project 400‭ ‬thousand shekels were raised‭, ‬primarily thanks to Agendot’s business partners including Beitili‭, ‬Good Pharm and Melach Haaretz‭.‬