We joined forces with GOAT to raise donations for the “Shalva” organization, mainly through the Bit app.

We created five fun meetings with celebrities for the kids in the organization,

and then created content and buzz that led to donations on social media.

Who joined in?

Tal Museri in the recording studio for the Festigal show, Maya Wertheimer and Uri Leizerovich

on the “Shabaknikim” set, Melech in a cooking activity for “Shalva”, Keren Peles in her studio and Dana Grotzky on the

“Good evening with Guy Pines” set. 5 videos, 40 organic stories, 4 million exposures. And that was only the beginning.

This was only a preliminary move for a fundraising broadcast on Prime Time Network 13 for the “Shalva” organization.

“Agendas”, the organization’s content office, had planned high-volume moves in leading media

while recruiting the business sector to support “Shalva” for years to come.

In a broadcast hosted by Bar Refaeli and Harel Skaat, the “Shalva” band performed alongside top artists such as Yuval Dayan,

Liran Danino, Shimon Buskila, Elai Botner and the Foreign Children and many more.

Agenda’s moves raised more than 3 million NIS, mostly thanks to the business partners such as Bank Hapoalim,

Ayalon Insurance, Kravitz, Dor Alon and Groo – who chose to embrace this wonderful organization.

Another fundraising campaign was launched in December for the Michael Levin Center’s program for Lone Soldiers.

The move came up on the Walla website, including articles and content promotions,

30 million exposures in premium tools and peaked in a live fundraising broadcast.

The broadcast was hosted by Meirav Miller and “Hatikva 6” band who gave a heartwarming performance.

Thanks to this move, 400,000 NIS were raised, donated mostly by the business partners,

including Beitili, Good Pharm and Malach Ha’aretz.