MyHeritage –
Football Legends


As part of a 360° content campaign leading up to the 2018 World Cup,

we partnered up eight international football legends with MyHeritage DNA.

The aim was to show how eight players from rival countries find some common ground.

Lothar Matthäus, John Barnes, Robert Pires, Gianluca Zambrotta, Hernán Crespo, Gilberto Silva, Luis Garcia

and Clarence Seedorf all participated and explored their origins. We produced sixteen videos

in seven different languages, all shot in a single day of filming.

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