We launched the premium model – Dreame X50 Ultra.

The campaign focused on highlighting the product’s key differentiator – our exclusive Pro-Lift technology, which enables step-climbing – a clear and visually demonstrable advantage.

The campaign was structured in several phases:
• Teaser phase: Aired as TV sponsorships designed to spark curiosity.
• Golden break: Official product launch showcasing its advanced capabilities.
• Product sponsorships: Aimed at driving strong recall and repetition.

The campaign had full 360° presence across all platforms: Digital, social media, television, radio, and outdoor advertising.