Toward Passover, Channel 13 broadcast a fundraising broadcast for Pitchon-Lev – an organization that works to end intergenerational poverty in Israel. We aired a broadcast devoted to the super-temporary songs of Zohar Argov.
in addition to the special broadcaster this move featured an item broadcast, a broadcast of donations, an Internet surfers’ activity, digital banner promotions, and branded content on the 13 network
The goal of the event was to raise money for 55,000 holiday meals.
Agendot managed to raise a significant business sector and 64,180 meals, ie NIS 6,418,000!